Major Auto Brand Case Studies using 3D Media Corporate Gifts
See how major auto brands are driving successful marketing campaigns!
Porsche – Anniversary VIP Gift
Porsche celebrated their 75th anniversary in style with a press conference and a branded Rubik’s gift for VIP guests.
Rubik’s Cube
- The Rubik’s Cube is available as the iconic 3×3 form, or a simplified 2×2 cube.
- Made with recycled plastic.
- Full colour customization on all faces.
- Both the 3×3 and 2×2 are available in a range of sizes – 57mm / 38mm / 24mm.
Ford – Service Portfolio
With its multiple panels, the Magic Cube provided the perfect tool for Ford to highlight ways in which their dealers could better service their Ford-owning clientele to gain more business.
Magic Cube
- An engaging folding puzzle with magnetic closure.
- Made with recycled plastic.
- A large print area over multiple panels with full colour customization.
- Available in a range of sizes – 7cm (bestseller), 3cm, 5cm, 8cm, or 12cm.
FIAT – Event Giveaway
The fun and interactive Rubik’s Edge was used as a premium VIP Gift to generate brand awareness for FIAT’s iconic 500 model.
Rubik’s Edge
- A Twist on the Classic! Easier to solve, the EDGE is an invitation to play and a very effective 3D Media, communicating intuitively every time you take it in your hands.
- Made with recycled plastic.
- Full colour customization on all faces.
- 57x57x19mm
Audi – Internal Communications
Audi used the Pop-up Phone Stand to draw attention to the work of the Audi Works Council, which provides advice and support in everyday working life. By sharing the information on a Pop-up Phone Stand, Audi could be sure that the information was close to hand for staff at all times.
Pop-up Phone Stand
- The handy phone stand allows hands-free video calls on the desktop or while on the go, easily folding away to fit in your pocket or wallet.
- Innovative design with quality card construction and premium finish.
- Full colour customization on all faces.
- Size – 85.6x54x3mm
Shell – Calendar
The 3-Panel Pen Pot’s wide open panels and desktop functionality make it an ideal medium for a practical desktop calendar, giving Shell brand exposure all year long.
3-Panel Pen Pot
- An amazing Cube pen pot that unfolds into a panoramic billboard sitting right on people’s desks.
- Each position is secured by Magnets, to improve its handling and increase the magic.
- Made with recycled plastic.
- A large print area with full colour customization.
- Closed: 70x70x70mm, unfolded: 210x70x23mm
Suzuki Finance – Service Portfolio
Suzuki Finance used the Magic Ellipse as a 3D Media service portfolio outlining key benefits of their various finance packages. The Ellipse is an elegant addition to any desktop and provides a handy reference tool for agents.
Magic Ellipse
- An intriguing folding puzzle with large print areas for marketing communications
- Made with recycled plastic.
- Full color customization with magnetic closure
- 42x70x115mm
Nissan – Brand Awareness
The mini Rubik’s keychain is a practical accessory particularly suited to the auto industry. In this case Nissan also linked the brand name – the Cube – to the promotional giveaway – the Rubik’s Cube. The clever association was sure to bring about a positive brand association, not to mention the long-term usefulness of the keychain.
Rubik’s Keychain
- Mini version (34x34x34mm) of the Rubik’s 3×3 with keychain.
- Made with recycled plastic.
- Full colour customization on all faces.
Nankang – Anniversary Souvenir
To celebrate its 60th anniversary, Nankang gave its employees an engaging Magic Card 160 anniversary souvenir which showcased the company’s achievements and product range, and which also linked to an anniversary video via Augmented Reality.
Magic Card 160
- Made with recycled white plastic.
- Measures 160mm x 100mm x 2mm when closed flat.
- Full colour customization on all faces.
- Engaging folding puzzle with multiple panels for communication.
SEAT – Employee Brand Building
SEAT gave its employees a branded Magic Diamond in a custom designed presentation box as an end-of-year gift and to increase brand awareness and loyalty.
Magic Diamond
- A folding puzzle folds through a sequence to creating a series of shapes including a cube and diamond.
- Made with recycled plastic and with a magnetic closure.
- Full colour customization on multiple panels.
- Two sizes available – large (7cm) and mini (5cm).
HAS – Service Portfolio
HAS provides a range of auto-related services to the public and to business in the Czech Republic and chose the practical and iconic Rubik’s Pen Pot as a gift for its business clients to highlight its range of services and products.
Rubik’s Pen Pot
- A twisting pen pot with magnetic rows to attach paper clips
- Made with recycled plastic.
- Full colour customization on all faces.
- 70x70x70mm
Shell – Calendar
The Magic Can is popular with brands whose products are sold in cans, barrels or glasses, or for brands with cylindrical shaped products. Shell uses the Magic Can to represent an oil barrel which opens out with a promotional message and then a calendar, ensuring the Shell message remains desktop and front of mind throughout the year.
Magic Can
- An intriguing folding puzzle that holds clients’ attention
- Made with recycled plastic.
- Full color customization with magnetic closure
- Two sizes are available: large(6.5×11.5cm) or mini (5x9cm)
Contact the Intermed team for suggestions and samples for your auto industry sector marketing.
Why Choose 3D Media
- Playful and engaging: All 3D Media invite play and interaction, whether it is a twisting Rubik’s puzzle or a folding Magic Concepts puzzle. This engagement puts a value on the product which ensures the effectiveness of 3D Media as a marketing medium.
- Eco-friendly: Most of our 3D Media products are made with recycled plastic, or are paper based so that they will easily break down after use. In addition, the products have value whether it be play or a practical function, which gives them a longer shelf life over other promotional gifts which are often soon put in the trash as they lose value.
- Effective communication: we learn when we are engaged and 3D Media is designed to draw attention to your messaging. In particular, the multi-panel and customizable Magic Concepts range allows for story telling and communication of more complex ideas.
- Long-term appeal: Our 3D media products are designed to bring value to a user’s life, whether it be as a plaything or a functional item such as a pen pot. This means that 3D media products provide users with an ongoing reminder of your marketing message for a far longer period than many other disposable products.