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Office Blocks See how major pharma brands use desk media for marketing communications
The pharmaceutical and health tech industry is a highly competitive market where it is a constant challenge for brands to get noticed above the marketing noise of their competitors.
It is therefore no surprise that Magic Concepts and Rubik’s playful desk media products are frequently selected by Pharma brands to help them stand out from the crowd while effectively communicating their brand message or product/service benefits.
1. Pfizer – Brand Anniversary
Global pharma giant Pfizer took advantage of Rubik’s iconic status for a promotional Rubik’s 3×3 cube gift to celebrate the company’s 20th anniversary. Image also shows applications for GSK – employee branding, and Lilly – branding.
Rubik’s Cube
- The iconic 3×3 Rubik’s cube, also available with a stand
- Made with recycled plastic
- Full colour customization on all faces.
2. Bayer – Service Promotion
The fun Magic Flip Pen Pot provides entertainment on the desk while communicating about Bayer’s technologies for medical professionals.
Magic Flip Pen Pot
- 8 panels for communication
- Flips open to creates different pen pot configurations.
- Recycled plastic
- Magnetic closure
3. Sanofi – Product Information with QR code
The Fold-Up Phone Stand provides ample space for product information, and the functionality of the phone stand means that the information is seen every day. By printing a QR code on the stand, any doctor or medical professional wishing to learn more can easily use their phone to link to the website.
Fold Up Phone Stand
- A mailer-ready Fold Up Phone Stand that sits handily on your desk top
- Functional with long-term appeal
- Paper construction
- Full colour customization
4. Novo Nordisk – Conference Giveaway for Brand Awareness
An practical and entertaining giveaway suitable for large volume campaigns, the Novo Nordisk chose the Rubik’s keychain to keep their brand in clients’ hands.
Rubik’s Keychain
- The iconic 3×3 Rubik’s cube as a fun keychain. Also available as a 2×2 keychain.
- Made with recycled plastic.
- Full colour customization on all faces.
5. Medtronic – Corporate Values
Medtronic selected the Magic Cube as an engaging way to communicate their corporate values to prospects. The gift was presented in a custom branded box.
Magic Cube
- Folding puzzle with magnetic closure
- Made with recycled plastic
- A large print area with full colour customization
- Available in a range of sizes – 7cm(Bestseller), 3cm, 5cm, 8cm, or 12cm
6. Hu Friedy – Product Promotion
The Rubik’s Pen Pot is ideal for building brand awareness and keeping the brand and its services front of mind for the long term on the recipient’s desk. Dental products suppliers Hu Friedy used the Rubik’s Pen Pot to provide a continuous reminder to dental professionals of their product range and brand.
Rubik’s Pen Pot
- A pen pot you can play with
- Stays desktop for long-lasting branding power
- Made with recycled plastic
- Full colour customization on multiple panels
7. Bemer Group – Product Demonstration with AR
Bemer Group selected the Magic Can to represent a blood vessel, printing helpful advice on how to maintain a healthy circulation on the panels while using Augmented Reality, AR, to demonstrate restricted and optimal blood circulation.
Magic Can
- Folding puzzle folds through a sequence to reform as a can
- Made with recycled plastic and with a magnetic closure
- Full colour customization
- Sizes: Large(6.5×11.5cm) or Mini (5x9cm)
8. Pohl Boskamp – Product Promotion
Pohl Boskamp, a family owned pharmaceutical business now in its fourth generation, selected a 3-Panel Pen Pot to promote its Gelo Sitin product on doctors’ desks, to pharmacists and the public.
3-Panel Pen Pot
- A cube pen pot that unfolds to create a desktop billboard to promote your product
- Integral magnets secure the folded pot
- Made with recycled plastic
- Full colour customization on multiple panels
9. Pfizer – Brand Awareness
Pfizer chose the Centrum-branded Sliding Pen Pots as a practical gift to give to distributors during sales meetings. The full colour branded pen pot served to keep the brand front of mind with this important audience long after the meeting was over.
Magic Sliding Pen Pot
- Twisting blocks engage the client while allowing for a playful design
- Fully customizable on all 6 sides, and equipped with 2 rows of magnets to attach and store paperclips
- Made with recycled plastic
10. MSD – Brand Awareness
MSD Animal Health Division used the Rubik’s 2×2 as a gift which was given out to professionals in the animal care industry during seminars and meetings.
Rubik’s 2×2
- The iconic Rubik’s in a simplified 2 x 2 form
- Made with recycled plastic
- Full colour customization and large print area allows for more detailed portfolio
- Available in 57mm / 38mm / 24mm
11. Rexall – Recruitment
Rexall used the folding Magic Card 150 to communicate their core values to prospective employees as part of a recruitment drive. The Magic Card 150 unfolds in a circular sequence to reveal more information before returning to the starting configuration.
Magic Card 150
- At 2mm the Magic Card is ideal for mailing or as a giveaway
- Size – 150mm x 150mm x 2mm; other sizes available
- Made with recycled plastic
- Full colour customization
12. Abbott – Calendar & Buying Guide
To stand out from the usual 2D instructional brochures, Abbot used the engaging Magic Diamond to provide useful information for purchasing departments. The designers leveraged the fun folding functionality of the Magic Diamond to create a useful desk calendar in the folding cycle. 
Magic Diamond
- Folding puzzle with magnetic closure
- Made with recycled plastic
- A large print area with full colour customization
- Available as large (7cm) or mini (5cm) versions
Contact the Intermed team for suggestions and samples for your pharma and health tech sector marketing.
Why Choose Playful Desk Media
- Playful and engaging: All 3D Media invite play and interaction, whether it is a twisting Rubik’s puzzle or a folding Magic Concepts puzzle. This engagement puts a value on the product which ensures the effectiveness of 3D Media as a marketing medium.
- Eco-friendly: Most of our 3D Media products are made with recycled plastic, or are paper based so that they will easily break down after use. In addition, the products have value so are not instantly put in the trash like so many other promotional goods.
- Effective communication: we learn when we are engaged and 3D Media is designed to draw attention to your messaging. In particular, the multi-panel and customizable Magic Concepts range allows for story telling and communication of more complex ideas.
- Long-term appeal: Our 3D media products are designed to bring value to a user’s life, whether it be as a plaything or a functional item such as a pen pot. This means that 3D media products provide users with an ongoing reminder of your marketing message for a far longer period than many other disposable products.
